O2POSSESSED
We created a smart home full of scares
We delivered a frighteningly good experience to showcase O2’s smart home tech - an immersive haunted house full of out-of-your-skin scares, all powered by O2 smart devices.
We sourced locations, designed and produced the event and managed the live show over four nights around Halloween. A small army of actors, costume designers and makers, make-up artists, lighting designer and props master worked under our direction to give guests the best fright of their lives.
The event was filmed and livestreamed to captivate online audiences. It’s fair to say it succeeded. 49,000 people applied for the 200 spaces, the videos have been viewed over 4 million times, the campaign reached an online audience of 45 million and organic media coverage flowed freely.
“The O2 Haunted House was a technically and logistically demanding project, but these challenges were navigated with ease by Jane and her event producers who worked closely with both agency and client teams on the project. Superglue always delivers fantastic events, on time and on budget. My go-to whenever I need to bring a creative concept to life!”
Matt Grech-Smith MD, VCCP LIVE