When Orangina wanted to showcase an iconic new brand positioning, we took to the East London rooftops for a high-end social event everyone wanted to be seen at.

Hosted at Roof East in Stratford, Boulers was a Riviera-inspired pétanque party, complete with street food, great tunes, world-champion mixologists and a star-studded guest list. We applied the Orangina Société theme right down to the last event detail, giving guests a fully immersive experience of the irreverently premium new Orangina brand. 

The response was phenomenal. Tickets sold out ahead of time, thousands joined the party and the pétanque lanes were never empty, even when the heavens opened. The ensuing PR coverage gave the event an estimated audience reach of nearly 210 million, with 100% positive sentiment. C’est formidable!