Swingers pop-ups
We created the pop-up that changed everything
There are pop-ups, and then there’s the explode-up that was Swingers. In 2013, a pair of enterprising hospitality visionaries showed us round a dilapidated Shoreditch warehouse and asked us if we could turn it into the glitzy new home of crazy golf.
Over a two-week build, we hooked up the power and the plumbing, fixed the roof and set about creating the best night out in London. We installed a 9-hole miniature golf course, complete with veranda, gourmet street food stalls and clubhouse bar sponsored by the likes of Tanqueray and Freixenet.
From the word go, Swingers was a word-of-mouth phenomenon. It sold out as soon as it went live and the venue was at capacity every moment it was open.
But that’s just the start of the story. What began as a you-had-to-be-there immersive one-off has become the most successful pop-up to permanent venue the world has ever seen. Swingers is now opening clubs around the world… and Superglue is still theming every one of them.
“Superglue have been an integral part of bringing the Swingers vision to life since its inception. Jane and her skilful team of artists, scenic dressers, props masters and producers are so easy to work with. They always deliver above and beyond our expectations while maintaining our budgets. Jane is a pleasure to work with.”
Jeremy Simmonds, Co-founder/CEO of Swingers